Our first step is to thoroughly understand your brand, your business needs and your goals so we can create the right media plan for you. We carry out comprehensive research to gain a clear, concise picture of your customers, potential customers and competitors. Armed with this information, we create a strategic, informed plan.
Over the last few years our industry has become seriously complex. We understand that consumer behavior is changing. The digital era and media fragmentation have changed the way people interact with brands, how they shop and where they get their information. However, we believe it’s more important than ever to take a holistic approach – an approach where strategy, creative and media are melded together to tackle clients challenges. This may be a multi layered approach or simply a PR campaign or even a large scale event….we’ll find the right audience for your brand to connect with.
The market place is noisy. We’ll make sure that you’re heard by creating an intelligent, strategic media plan tailored to your business and budget. We’ll find the most efficient and relevant media channels to reach your audience, whether that’s TV, press, radio, outdoor, cinema, digital, direct response, branded content, blogs, PR or an event and then we’ll formulate the best mix. This makes every penny work, ensuring you get the most from your investment.
Once the plan is in place, we leverage our relationships with media owners and use our well-honed negotiation skills and market knowledge to get you the best deals. Because we’ve worked for some of NZ’s largest media owners and agencies, we understand the range of market pricing available and we pride ourselves on delivering our clients the bestdeals in the market
Evaluation is a central part of our service. We look for real commercial effect. We relentlessly measure and evaluate, making sure that this data informs your future campaigns.